1.) The phenomenon of socially and environmentally destructive corporations attempting to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty.
2) Environmental whitewash.
3) Hogwash
The act of greenwashing is the act of transmitting information to an audience which is – in it’s fundamental structure and meaning – a misrepresentation of facts and the truth, conveyed in order to appear socially and/or environmentally responsible to a desired audience. It is a comprehensive and complex system of communication designed to shift “bad” data or information into a “good” category. Greenwashing is at once propaganda, PR, and rhetoric; but above all else, greenwashing is the construction of mythology by corporations. (Source: Erza Winton, “Corporate Greenwashing: Constructing the New Mythologies” www.uberculture.org/resources/papers/greenwashingmyth.html